VKontakte brand colors
Social media · 1 color · Updated September 2026
Color codes
Hadfield Blue
About the VKontakte palette
The brand VKontakte is known for its distinct color palette, prominently featuring a shade of blue. The primary color, represented by the hex code #0077FF, reflects the company's digital and social identity. This color, mirrored by the official sources, such as the brand's identity page, champions a familiar and trustworthy visual language consistent with tech and social media entities.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with VKontakte.
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- Social Media
Color data from brandcolor.dev
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Frequently asked questions
What are the VKontakte brand colors?
VKontakte uses one brand color: Hadfield Blue (#0077FF).
What is the main VKontakte color?
The lead color of the VKontakte palette is Hadfield Blue: HEX #0077FF, RGB 0, 119, 255.
How do I use the VKontakte colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from VKontakte's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.