Shopify brand colors
Retail · 6 colors · Updated September 2026
Color codes
Funky Frog
Blue Burst
Nightmare Fuel
White Smoke
Heart of Ice
Volcanic Rock
About the Shopify palette
Shopify is an e-commerce platform whose brand palette includes green (#96bf48), blue (#479ccf), charcoal (#2d3538), light gray (#f5f5f5), soft blue-gray (#f2f7fa), and gray (#666666). Colors are documented in Shopify's brand assets.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Shopify.
- Category
- E-commerce
Color data from brandcolor.dev
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Frequently asked questions
What are the Shopify brand colors?
Shopify uses 6 brand colors: Funky Frog (#96BF48), Blue Burst (#479CCF), Nightmare Fuel (#2D3538), White Smoke (#F5F5F5), Heart of Ice (#F2F7FA) and Volcanic Rock (#666666).
What is the main Shopify color?
The lead color of the Shopify palette is Funky Frog: HEX #96BF48, RGB 150, 191, 72.
How do I use the Shopify colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from Shopify's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.