New Balance brand colors
Fashion and beauty · 7 colors · Updated September 2026
Color codes
Lionheart
Pika Yellow
Bermuda
Wild Life
Cannoli Cream
Shady Character
Velvet Black
About the New Balance palette
New Balance is a footwear and apparel brand whose palette includes red (#ce2724), bright yellow (#f3ec19), cyan (#207c88), light gray (#aac1bf), off-white (#e8e9d7), gray (#4c4d4f), and charcoal (#231f20).
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with New Balance.
- Category
- Footwear and Apparel
Color data from brandcolor.dev
Similar palettes
More from Fashion and beauty
Frequently asked questions
What are the New Balance brand colors?
New Balance uses 7 brand colors: Lionheart (#CE2724), Pika Yellow (#F3EC19), Bermuda (#207C88), Wild Life (#AAC1BF), Cannoli Cream (#E8E9D7), Shady Character (#4C4D4F) and Velvet Black (#231F20).
What is the main New Balance color?
The lead color of the New Balance palette is Lionheart: HEX #CE2724, RGB 206, 39, 36.
How do I use the New Balance colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes were collected by brandcolor.dev from New Balance's public brand material. For print or legal use, check them against New Balance's own guidelines.