H&M brand colors
Fashion and beauty · 1 color · Updated September 2026
Color codes
Dangerous Affair
About the H&M palette
H&M is recognized by its iconic deep red color, specifically represented by the hexadecimal code #CC071E, which is synonymous with its bold and trendy aesthetic. This color has become widely associated with the brand, often seen in its logos, advertisements, and in-store designs.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with H&M.
- Category
- Fashion and Retail
Color data from brandcolor.dev
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Frequently asked questions
What are the H&M brand colors?
H&M uses one brand color: Dangerous Affair (#CC071E).
What is the main H&M color?
The lead color of the H&M palette is Dangerous Affair: HEX #CC071E, RGB 204, 7, 30.
How do I use the H&M colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from H&M's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.