Levi's brand colors
Fashion and beauty · 3 colors · Updated August 2026
Color codes
Red Tape
Marine
White
About the Levi's palette
Levi's is defined by its red "Batwing" tab (#c8102e) and denim-inspired blue (#002d5c), set against white (#ffffff), a palette tied to the brand's origins as the maker of the original blue jean.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Levi's.
- Category
- Fashion
Color data from brandcolor.dev
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Frequently asked questions
What are the Levi's brand colors?
Levi's uses 3 brand colors: Red Tape (#C8102E), Marine (#002D5C) and White (#FFFFFF).
What is the main Levi's color?
The lead color of the Levi's palette is Red Tape: HEX #C8102E, RGB 200, 16, 46.
How do I use the Levi's colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes were collected by brandcolor.dev from Levi's's public brand material. For print or legal use, check them against Levi's's own guidelines.