DOW brand colors

Industry and energy · 7 colors · Updated September 2026

Export the DOW palette

Color codes

  • Transfusion

  • Vibrant Honey

  • Elden Ring Orange

  • Plastic Carrot

  • Red Jalapeño

  • Mulberry

  • Vampiric Bloodlust

About the DOW palette

DOW's listed palette includes red #e80033, gold #fdbb30, orange #ed8b00, orange-red #f15d22, crimson #bf0d3e, dark magenta #910048, and magenta #d0006f.

Brand names, logos and colors belong to their owners. PickXColor is not affiliated with DOW.

Category
Chemical Industry

Color data from brandcolor.dev

Frequently asked questions

What are the DOW brand colors?

DOW uses 7 brand colors: Transfusion (#E80033), Vibrant Honey (#FDBB30), Elden Ring Orange (#ED8B00), Plastic Carrot (#F15D22), Red Jalapeño (#BF0D3E), Mulberry (#910048) and Vampiric Bloodlust (#D0006F).

What is the main DOW color?

The lead color of the DOW palette is Transfusion: HEX #E80033, RGB 232, 0, 51.

How do I use the DOW colors in CSS or Tailwind?

Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.

Where do these color codes come from?

The codes were collected by brandcolor.dev from DOW's public brand material. For print or legal use, check them against DOW's own guidelines.