Arizona State University brand colors
Education · 2 colors · Updated September 2026
Color codes
Beet Red
Pineapple Gold
About the Arizona State University palette
Arizona State University predominantly uses shades of maroon (#8C1D40) and gold (#FFC627) to represent its brand identity. These colors are officially documented on their brand guide website, which provides comprehensive guidelines for the design and color aspects of ASU's branding.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Arizona State University.
- Category
- Education
Color data from brandcolor.dev
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Frequently asked questions
What are the Arizona State University brand colors?
Arizona State University uses 2 brand colors: Beet Red (#8C1D40) and Pineapple Gold (#FFC627).
What is the main Arizona State University color?
The lead color of the Arizona State University palette is Beet Red: HEX #8C1D40, RGB 140, 29, 64.
How do I use the Arizona State University colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from Arizona State University's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.