General Electric brand colors
Industry and energy · 1 color · Updated September 2026
Color codes
Campanula
About the General Electric palette
General Electric is the historic industrial company from which GE Aerospace, GE HealthCare, and GE Vernova emerged. Its listed brand color is blue #3b73b9.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with General Electric.
- Category
- Conglomerate
Color data from brandcolor.dev
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Frequently asked questions
What are the General Electric brand colors?
General Electric uses one brand color: Campanula (#3B73B9).
What is the main General Electric color?
The lead color of the General Electric palette is Campanula: HEX #3B73B9, RGB 59, 115, 185.
How do I use the General Electric colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from General Electric's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.