Barbie brand colors
Games and toys · 3 colors · Updated September 2026
Color codes
Benevolent Pink
Schiaparelli Pink
White
About the Barbie palette
Barbie is Mattel's flagship doll brand, launched in 1959. Its identity is defined almost entirely by one colour: the trademarked Barbie Pink (#e0218a, PANTONE 219 C), supported by the slightly lighter logo pink (#ec4399, PANTONE 212 C) and white (#ffffff) for the script wordmark and packaging.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Barbie.
- Category
- Toys and Games
Color data from brandcolor.dev
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Frequently asked questions
What are the Barbie brand colors?
Barbie uses 3 brand colors: Benevolent Pink (#E0218A), Schiaparelli Pink (#EC4399) and White (#FFFFFF).
What is the main Barbie color?
The lead color of the Barbie palette is Benevolent Pink: HEX #E0218A, RGB 224, 33, 138.
How do I use the Barbie colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes were collected by brandcolor.dev from Barbie's public brand material. For print or legal use, check them against Barbie's own guidelines.