American Girl brand colors
Games and toys · 4 colors · Updated September 2026
Color codes
Minted Blueberry Lemonade
Love Fumes
Carbon
White
About the American Girl palette
American Girl is Mattel's doll, book, and lifestyle brand, known for a signature deep berry (#bc0a4d) supported by soft pastel pink (#ffd0d8), near-black gray (#333333), and white (#ffffff). Colors reflect the brand's current identity on its official site.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with American Girl.
- Category
- Toys and Games
Color data from brandcolor.dev
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Frequently asked questions
What are the American Girl brand colors?
American Girl uses 4 brand colors: Minted Blueberry Lemonade (#BC0A4D), Love Fumes (#FFD0D8), Carbon (#333333) and White (#FFFFFF).
What is the main American Girl color?
The lead color of the American Girl palette is Minted Blueberry Lemonade: HEX #BC0A4D, RGB 188, 10, 77.
How do I use the American Girl colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from American Girl's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.