OTTO brand colors
Retail · 11 colors · Updated October 2026
Color codes
First Blood
Too Blue to Be True
White
Lead
Super Silver
Placebo
Explosive Grey
Lucky Grey
Verdant Haven
Emoji Yellow
Seaweed
About the OTTO palette
OTTO's official Design System publishes basic and semantic colour tokens with hex: primary OTTO red (#f00020), blue (#008ffd), white (#ffffff), near-black (#222222), greys (#f0f0f0, #e6e6e6, #c4c4c4, #777777), plus semantic sustainable green (#7ea87b), hint yellow (#ffdf33), and success green (#50cc7f).
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with OTTO.
- Category
- E-commerce
Color data from brandcolor.dev
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Frequently asked questions
What are the OTTO brand colors?
OTTO uses 11 brand colors: First Blood (#F00020), Too Blue to Be True (#008FFD), White (#FFFFFF), Lead (#222222), Super Silver (#F0F0F0), Placebo (#E6E6E6), Explosive Grey (#C4C4C4), Lucky Grey (#777777), Verdant Haven (#7EA87B), Emoji Yellow (#FFDF33) and Seaweed (#50CC7F).
What is the main OTTO color?
The lead color of the OTTO palette is First Blood: HEX #F00020, RGB 240, 0, 32.
How do I use the OTTO colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from OTTO's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.