WordPress brand colors
Technology · 2 colors · Updated September 2026
Color codes
Blue Velvet
Benevolent Pink
About the WordPress palette
WordPress is identified by its core teal color (#016087) paired with a vibrant magenta (#D52C82). These colors are sourced and officially recognized through their brand guidelines available at https://dotcombrand.wordpress.com/colors/.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with WordPress.
- Category
- Content Management Systems
Color data from brandcolor.dev
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Frequently asked questions
What are the WordPress brand colors?
WordPress uses 2 brand colors: Blue Velvet (#016087) and Benevolent Pink (#D52C82).
What is the main WordPress color?
The lead color of the WordPress palette is Blue Velvet: HEX #016087, RGB 1, 96, 135.
How do I use the WordPress colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes were collected by brandcolor.dev from WordPress's public brand material. For print or legal use, check them against WordPress's own guidelines.