The New York Times brand colors
Media and entertainment · 2 colors · Updated September 2026
Color codes
Black
White
About the The New York Times palette
The New York Times is defined by its black (#000000) Gothic-style masthead on white (#ffffff), one of the most recognized wordmarks in journalism since 1896.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with The New York Times.
- Category
- Media and Publishing
Color data from brandcolor.dev
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Frequently asked questions
What are the The New York Times brand colors?
The New York Times uses 2 brand colors: Black (#000000) and White (#FFFFFF).
What is the main The New York Times color?
The lead color of the The New York Times palette is Black: HEX #000000, RGB 0, 0, 0.
How do I use the The New York Times colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from The New York Times's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.