The Wall Street Journal brand colors
Media and entertainment · 2 colors · Updated August 2026
Color codes
Black
White
About the The Wall Street Journal palette
The Wall Street Journal's masthead is set in a classic black (#000000) on white (#ffffff), reinforcing the publication's authoritative, ink-on-paper financial-journalism heritage.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with The Wall Street Journal.
- Category
- Media and Publishing
Color data from brandcolor.dev
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Frequently asked questions
What are the The Wall Street Journal brand colors?
The Wall Street Journal uses 2 brand colors: Black (#000000) and White (#FFFFFF).
What is the main The Wall Street Journal color?
The lead color of the The Wall Street Journal palette is Black: HEX #000000, RGB 0, 0, 0.
How do I use the The Wall Street Journal colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes were collected by brandcolor.dev from The Wall Street Journal's public brand material. For print or legal use, check them against The Wall Street Journal's own guidelines.