Southwest Airlines brand colors
Travel · 3 colors · Updated September 2026
Color codes
Denim
Neon Romance
Waxy Corn
About the Southwest Airlines palette
Southwest Airlines' "Heart" logo combines blue (#304cb2), red (#e31837), and yellow-gold (#f9b612), a warm, energetic palette that has carried the low-cost carrier's brand for decades.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Southwest Airlines.
- Category
- Airline
Color data from brandcolor.dev
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Frequently asked questions
What are the Southwest Airlines brand colors?
Southwest Airlines uses 3 brand colors: Denim (#304CB2), Neon Romance (#E31837) and Waxy Corn (#F9B612).
What is the main Southwest Airlines color?
The lead color of the Southwest Airlines palette is Denim: HEX #304CB2, RGB 48, 76, 178.
How do I use the Southwest Airlines colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from Southwest Airlines's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.