Alaska Airlines brand colors
Travel · 3 colors · Updated September 2026
Color codes
Poseidon
Teal Me No Lies
White
About the Alaska Airlines palette
Alaska Airlines is identified by a deep navy blue (#00385e) paired with a teal accent (#00b2a9) and white (#ffffff), a palette introduced in its modern rebrand alongside its Eskimo-inspired tail logo.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Alaska Airlines.
- Category
- Airline
Color data from brandcolor.dev
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Frequently asked questions
What are the Alaska Airlines brand colors?
Alaska Airlines uses 3 brand colors: Poseidon (#00385E), Teal Me No Lies (#00B2A9) and White (#FFFFFF).
What is the main Alaska Airlines color?
The lead color of the Alaska Airlines palette is Poseidon: HEX #00385E, RGB 0, 56, 94.
How do I use the Alaska Airlines colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from Alaska Airlines's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.