UBS brand colors
Finance · 3 colors · Updated September 2026
Color codes
Lifeguard
Black
White
About the UBS palette
UBS, the Swiss financial-services giant, uses a bold red (#e60100) key-shaped logomark, set against black (#000000) and white (#ffffff) across its global branding.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with UBS.
- Category
- Banking and Financial Services
Color data from brandcolor.dev
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Frequently asked questions
What are the UBS brand colors?
UBS uses 3 brand colors: Lifeguard (#E60100), Black (#000000) and White (#FFFFFF).
What is the main UBS color?
The lead color of the UBS palette is Lifeguard: HEX #E60100, RGB 230, 1, 0.
How do I use the UBS colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from UBS's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.