Sega brand colors
Games and toys · 2 colors · Updated August 2026
Color codes
Way Beyond the Blue
White
About the Sega palette
Sega, the Japanese video-game pioneer, is identified by its blue (#0089cf) wordmark on white (#ffffff), a color scheme carried over from its Genesis/Mega Drive era.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Sega.
- Category
- Video Game
Color data from brandcolor.dev
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Frequently asked questions
What are the Sega brand colors?
Sega uses 2 brand colors: Way Beyond the Blue (#0089CF) and White (#FFFFFF).
What is the main Sega color?
The lead color of the Sega palette is Way Beyond the Blue: HEX #0089CF, RGB 0, 137, 207.
How do I use the Sega colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes were collected by brandcolor.dev from Sega's public brand material. For print or legal use, check them against Sega's own guidelines.