Roku brand colors
Media and entertainment · 1 color · Updated September 2026
Color codes
Lucid Dreams
About the Roku palette
Roku is a streaming media brand identified by purple (#662d91). Trademark usage is covered in Roku's trademark guidelines.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Roku.
- Category
- Streaming Media
Color data from brandcolor.dev
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Frequently asked questions
What are the Roku brand colors?
Roku uses one brand color: Lucid Dreams (#662D91).
What is the main Roku color?
The lead color of the Roku palette is Lucid Dreams: HEX #662D91, RGB 102, 45, 145.
How do I use the Roku colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from Roku's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.