Lloyd’s brand colors
Finance · 9 colors · Updated September 2026
Color codes
Angry Tomato
Vitamin C
Force of Nature
Countryside
Skydive
Bleu Ciel
Our Little Secret
Sapphire Siren
Lead
About the Lloyd’s palette
Lloyd's is an insurance and financial services brand whose palette includes bright red (#d81f2a), bright orange (#ff9900), soft gold (#e0d86e), yellow (#9ea900), soft cyan (#6ec9e0), cyan (#007ea3), pink (#9e4770), magenta (#631d76), and near-black (#1e1e1e).
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Lloyd’s.
- Category
- Insurance and Financial Services
Color data from brandcolor.dev
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Frequently asked questions
What are the Lloyd’s brand colors?
Lloyd’s uses 9 brand colors: Angry Tomato (#D81F2A), Vitamin C (#FF9900), Force of Nature (#E0D86E), Countryside (#9EA900), Skydive (#6EC9E0), Bleu Ciel (#007EA3), Our Little Secret (#9E4770), Sapphire Siren (#631D76) and Lead (#1E1E1E).
What is the main Lloyd’s color?
The lead color of the Lloyd’s palette is Angry Tomato: HEX #D81F2A, RGB 216, 31, 42.
How do I use the Lloyd’s colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from Lloyd’s's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.