ITV brand colors
Media and entertainment · 2 colors · Updated September 2026
Color codes
Black
White
About the ITV palette
ITV, the British commercial broadcaster, uses a simple black (#000000) wordmark on white (#ffffff) as its core identity, with colorful gradients reserved for on-air idents.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with ITV.
- Category
- Media and Broadcasting
Color data from brandcolor.dev
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Frequently asked questions
What are the ITV brand colors?
ITV uses 2 brand colors: Black (#000000) and White (#FFFFFF).
What is the main ITV color?
The lead color of the ITV palette is Black: HEX #000000, RGB 0, 0, 0.
How do I use the ITV colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from ITV's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.