IBM brand colors
Technology · 3 colors · Updated August 2026
Color codes
Bluerocratic
Black
White
About the IBM palette
IBM's modern identity is anchored by "IBM Blue" (#0f62fe) from its Carbon design system, used alongside black (#000000) and white (#ffffff). The blue descends from the company's decades-old striped logo, one of the most enduring marks in corporate branding.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with IBM.
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- Technology
Color data from brandcolor.dev
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Frequently asked questions
What are the IBM brand colors?
IBM uses 3 brand colors: Bluerocratic (#0F62FE), Black (#000000) and White (#FFFFFF).
What is the main IBM color?
The lead color of the IBM palette is Bluerocratic: HEX #0F62FE, RGB 15, 98, 254.
How do I use the IBM colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from IBM's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.