Fitbit brand colors
Technology · 3 colors · Updated September 2026
Color codes
Sea Serpent
Hindu Lotus
Carbon
About the Fitbit palette
Fitbit makes wearable health and fitness products. Its listed brand colors are turquoise #4cc2c4, pink #f54785, and charcoal #343434.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Fitbit.
- Category
- Wearable Technology
Color data from brandcolor.dev
Similar palettes
More from Technology
Frequently asked questions
What are the Fitbit brand colors?
Fitbit uses 3 brand colors: Sea Serpent (#4CC2C4), Hindu Lotus (#F54785) and Carbon (#343434).
What is the main Fitbit color?
The lead color of the Fitbit palette is Sea Serpent: HEX #4CC2C4, RGB 76, 194, 196.
How do I use the Fitbit colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes were collected by brandcolor.dev from Fitbit's public brand material. For print or legal use, check them against Fitbit's own guidelines.