ASICS brand colors
Sports · 2 colors · Updated September 2026
Color codes
Dark Eclipse
White
About the ASICS palette
ASICS, the Japanese running-shoe brand, is defined by a deep navy blue (#041e42) wordmark on white (#ffffff), consistent across its performance footwear and apparel.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with ASICS.
- Category
- Sportswear
Color data from brandcolor.dev
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Frequently asked questions
What are the ASICS brand colors?
ASICS uses 2 brand colors: Dark Eclipse (#041E42) and White (#FFFFFF).
What is the main ASICS color?
The lead color of the ASICS palette is Dark Eclipse: HEX #041E42, RGB 4, 30, 66.
How do I use the ASICS colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from ASICS's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.