Aperol brand colors
Food and drink · 3 colors · Updated September 2026
Color codes
Magma
Magnolia
White
About the Aperol palette
Aperol is an Italian aperitivo by Campari Group, instantly recognizable by its vivid orange (#ff5000), warm cream (#fffae6), and white (#ffffff). These colors reflect the brand's vibrant and social character and are featured across its bottle design, packaging, and brand communications.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Aperol.
- Category
- Beverage
Color data from brandcolor.dev
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Frequently asked questions
What are the Aperol brand colors?
Aperol uses 3 brand colors: Magma (#FF5000), Magnolia (#FFFAE6) and White (#FFFFFF).
What is the main Aperol color?
The lead color of the Aperol palette is Magma: HEX #FF5000, RGB 255, 80, 0.
How do I use the Aperol colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from Aperol's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.