Aetna brand colors
Health · 6 colors · Updated January 2025
Color codes
Love Potion
Liquid Lava
Ultra Green
Hobgoblin
Blue Bikini
Purple Pleasures
About the Aetna palette
Aetna, a prominent player in the healthcare insurance industry, is recognized for its vibrant and diverse brand palette. The brand colors range from the energetic magenta (#D20962) and lively orange (#F47721) to the refreshing green (#7AC143). Complementing these are the serene shades of teal (#00A78E), cyan (#00BCE4), and a regal purple (#7D3F98). These colors, documented and verified by brandingguide.app, reflect Aetna's commitment to a dynamic and trustworthy image.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Aetna.
- Category
- Healthcare Insurance
Color data from brandcolor.dev
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Frequently asked questions
What are the Aetna brand colors?
Aetna uses 6 brand colors: Love Potion (#D20962), Liquid Lava (#F47721), Ultra Green (#7AC143), Hobgoblin (#00A78E), Blue Bikini (#00BCE4) and Purple Pleasures (#7D3F98).
What is the main Aetna color?
The lead color of the Aetna palette is Love Potion: HEX #D20962, RGB 210, 9, 98.
How do I use the Aetna colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from Aetna's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.